Now Available On Demand · Start Today● 4-Day AI Intensive · Instant Access● Bonus: AI Basics Workshop Included● Built For Public Health Entrepreneurs● Now Available On Demand · Start Today● 4-Day AI Intensive · Instant Access● Bonus: AI Basics Workshop Included● Built For Public Health Entrepreneurs●
Now Available On Demand

Stop experimenting with AI. Start running your public health business like a CEO.

You saw in the free workshop how many ways you're not utilizing AI to its fullest capabilities. Now imagine what four full days of in-depth sessions can do — how much you can learn, grow, and put AI to work cutting down on the unnecessary tasks we all do as entrepreneurs, while increasing your income.

This 4-day on-demand intensive gives you the complete system. You'll learn to build an AI-powered operating system across your weekly workflow, content and visibility, offers and tools, and team and operations — so your business runs with structure, consistency, and scale, not just effort.

AI is changing every single week. The longer you wait, the more behind you get. Purchase the on-demand intensive today and start building right now.

Format
4 sessions · watch at your pace
Access
Instant · start today
Bonus
AI Basics Workshop included
Investment
$497 · one-time
Dr.Des
Taught by Dr.Des Founder · The Public Health Club
Get Instant Access → See the 4-day breakdown
Instant access · Bonus AI Basics Workshop included
The Core Promise

Not ideas. Not notes.
A real system running your business by Day 4.

Don't Fall Behind

AI changes every week

Every week you wait is another week your competitors pull ahead. The entrepreneurs winning right now aren't smarter — they just started building sooner. Get instant access today and start building your AI-powered business system right now.

Purchase On-Demand Access — $497 →
Instant access · Start at your own pace · AI Basics Workshop bonus included
The real problem

You don't have an AI problem.
You have a business infrastructure problem.

You know AI matters. But right now your week is reactive, your content is inconsistent or exhausting, your expertise lives in your head instead of systems, and your business depends on your effort — not infrastructure. You're not behind. You're just missing the system that connects everything.

01

You are the system.

Every decision, every email, every detail runs through you. The business doesn't move unless you move it.

02

Your week runs on reaction.

Monday is whatever screamed loudest on Sunday. You keep meaning to plan like a CEO. You never do.

03

Content is inconsistent or exhausting.

One post takes an hour. AI content sounds like a robot. So you either sound fake or you ghost for two weeks.

04

Your expertise lives in your head.

Your VA asks the same questions every week. Your SOPs are half-written in three different Google Docs.

05

Your offers rely on your time.

Revenue only moves when you do. You want scalable assets, not another hour-for-dollar engagement.

06

Growth feels manual and slow.

You have a ChatGPT tab, a Claude tab, a Perplexity tab. None of them are connected to your actual business.

The Transformation

Four sessions. Four builds.
One system that changes how your business runs.

This isn't about learning AI. It's about becoming a systems-driven public health CEO.

Before

You are the system.

  • Your content is inconsistent or exhausting
  • Your offers rely on your time
  • Your workflow feels scattered
  • Growth feels manual and slow
After

Your business runs on infrastructure.

  • Your week runs on a CEO system you don't have to rethink
  • Your content is generated, refined, and scheduled
  • You've built a real tool, asset, or offer
  • Your operations run through structured workflows
Session 1 · Build

Your CEO operating system.

Strategic task audit, digital offices using Project Spaces, AI employees via Skills, and autonomous background workflows running on Claude Desktop.

Session 2 · Build

A content & marketing engine.

Custom brand and voice guide, AI-generated branded assets with Claude Design, edit workflows with Canva's Magic Layers, and deployed websites with interactive dashboards.

Session 3 · Build

Your website or app prototype.

From voice memo brain dump to a formal PRD, AI-audited for blind spots, with visual wireframes and a clickable working prototype built using vibe coding.

Session 4 · Build

A team & operations layer.

Interactive knowledge vaults in NotebookLM, pre-built AI teams via Claude Plugins, Zapier automations bridging your software, and autonomous web tasks with Claude Chrome.

Read this first

Is this actually for you?

This intensive was built for public health entrepreneurs ready to move from manual effort to structured growth. It's now available on demand — start anytime.

This is for you if —

  • You're a public health consultant, coach, founder, or leader building something of your own.
  • You've started using AI but know you're barely scratching the surface.
  • You want systems — not more tabs, tools, or tutorials.
  • You're ready to move from manual effort to structured growth.
  • You want your business to generate consistent visibility, opportunities, and income.
  • You have (or plan to have) a VA or small team, and you want them using AI the way you do.

This is not for you if —

  • You want passive learning or entertainment. This is a working session — you will build alongside every session.
  • You're looking for theory without implementation.
  • You aren't willing to open your laptop and build.
  • You don't have (or want) a business or offer.
  • You want a silver bullet. AI replaces busywork. It doesn't replace the work.
The curriculum · 4 on-demand sessions

What you'll learn, day by day.

Four in-depth sessions with Dr. Des walking you through her exact workflows — the same ones running The Public Health Club and SHC today. Watch at your own pace and build alongside each session.

01
Session 1

Your CEO Operating System

Before AI can work for your business, it has to know your business — this session is setup done right.
  • How to conduct a strategic task audit — separate "CEO tasks" (vision, relationships) from "operating tasks" (proposals, inbox triage) to identify exactly what to delegate to AI
  • How to build digital offices using "Project Spaces" — move away from a single chaotic chat window and create dedicated spaces for Client Acquisition, Operations, Finance, and more
  • How to train digital employees using "Skills" — layer custom Skills inside your Project Spaces to act as specialized digital workers trained on your exact brand voice and format
  • How to automate background tasks with Claude Desktop — link Claude to your software using native connectors, custom MCP links, or Zapier, and schedule autonomous workflows that run while your computer is on
Claude ProjectsClaude SkillsClaude DesktopGoogle WorkspaceZapierAsanaOtter AI
You leave with → A connected AI workspace with Project Spaces for every part of your business, Claude trained on your real calendar, tasks, and inbox, a Skills pipeline of digital employees, and autonomous workflows running in the background.
02
Session 2

Content & Marketing Engine

From inconsistent → visible and positioned. Become known for your expertise — not just qualified for it.
  • How to construct a custom brand and voice guide — use the "Go Full Page" Chrome extension to capture website inspiration, extract exact color codes, typography, and styling, and upload past writing to generate your brand voice
  • How to generate branded assets using Claude Design Systems — upload your brand guides and professional photography to instantly code professional assets like websites, ad creatives, and digital portfolios
  • How to edit AI designs using Canva's Magic Layers — download generated graphics as PNG files, upload to Canva, and use Magic Layers to separate flat images into fully editable elements
  • How to host websites and build interactive dashboards — take AI-coded websites live by deploying on hosting platforms like Netlify with custom subdomains, and build auto-refreshing data dashboards using Claude Artifacts
ClaudeClaude DesignCanva AINetlifyClaude ArtifactsGo Full Page
You leave with → A custom brand and voice guide, AI-generated branded assets aligned to your identity, a workflow for editing AI designs in Canva, and the knowledge to deploy websites and build interactive dashboards.
03
Session 3

Build Your Website or App (Vibe Coding)

From service provider → builder. Shift from selling time to building assets you own.
  • How to transform a simple brain dump into a tech blueprint — record a raw 3-minute voice memo about your app idea, feed the transcript into Claude to generate a formal Product Requirements Document (PRD) outlining target users, user flow, MVP, and scope
  • How to audit AI using a second AI system — take your initial PRD and feed it into a second AI tool like ChatGPT to audit for missing features, product risks, and compliance blind spots
  • How to generate visual wireframes and build functional prototypes — prompt Claude to generate UX specifications and wireframes, then use AI app builders like Bolt.new or Lovable to automatically generate a clickable, working prototype
  • The critical difference between an AI prototype and a market-ready product — understand why "vibe coded" apps are prototypes, not production-ready, and when you need a human developer for backend security, API keys, IP management, and regulatory compliance like HIPAA
ClaudeChatGPTBolt.newLovableVoice Memos
You leave with → A formal PRD for your app idea, a working prototype built with AI, and a clear understanding of the path from prototype to market-ready product — including when to bring in a human developer and tech lawyer.
04
Session 4

Team & Operations Layer

From overwhelmed → system-supported. Your business stops relying on memory and starts running on systems.
  • Transforming static documents into interactive media using NotebookLM — upload SOPs, research articles, or podcast transcripts to create searchable knowledge vaults with custom quizzes, mind maps, and AI-generated podcast overviews you can actually converse with in real-time
  • Deploying pre-built AI teams using Claude Plugins — use pre-packaged suites of AI employees already trained for specific workflows, like a Small Business plugin that analyzes cash flow, cleans CRM data, chases invoices, and plans payroll
  • Bridging incompatible software using Zapier Automations and AI Agents — connect apps that don't normally talk to each other and set up autonomous background workflows, like an AI that searches for public health news every morning and emails you a summary
  • Executing autonomous web tasks with the Claude in Chrome extension — give the AI access to your active web pages to perform manual clicks on your behalf, like building a multi-question survey inside Google Forms directly from a text prompt
NotebookLMClaude PluginsZapierClaude Chrome ExtensionGoogle FormsAsana
You leave with → A NotebookLM knowledge base with interactive content, pre-built AI teams running your workflows, Zapier automations connecting your software stack, and the ability to command AI to perform web tasks autonomously.
Ready to build?

That's the full curriculum.
Four sessions. One working system.

All sessions, all templates, all Claude Skills, and your bonus AI Basics Workshop — available on demand, ready when you are.

Get Instant Access — $497 →
On demand · Start today
Desiree Strickland, DrPH — Founder of The Public Health Club
Your instructor

Desiree Strickland, DrPH

Founder, The Public Health Club. Public health entrepreneur.

Dr. Des doesn't just teach AI. She runs her entire business on it. The Public Health Club, SHC, her speaking calendar, her content, her team workflows — all powered by the exact stack she'll walk you through across the four days.

She built her workshop registration page with AI. Her newsletter goes out with a Claude Skill. Her Asana gets tasks from Zoom meetings she never has to transcribe. This is not theory she read in a book. It's the thing running her business right now — and she shows you every click in this on-demand intensive.

DrPH
Doctorate · Public Health
The PHC
Founder · Membership Community
SHC
Consulting Firm · Founder

You're not getting a generic AI coach. You're getting a PHE who built her business with this stack and is handing you the playbook, click by click.

Everything included

One purchase.
The whole system.

01 · On Demand

4 in-depth sessions

Watch at your own pace. Pause, rewind, and build alongside Dr. Des — no scheduling required.

Value · $1,200
02 · Bonus

AI Basics Workshop

Your bonus course covering the foundations: what is a large language model, how things are built, privacy settings, and the basic foundations of AI.

Value · $197
03 · Templates

Dr. Des's actual skill files

Her real Weekly Reset skill, voice training prompt, and team AI templates. Installed, not described.

Value · $497
04 · Deliverables

Four shipped systems

CEO operating system · Content & marketing engine · Website or app · Team operations layer. All built as you follow along.

Priceless
05 · Access

Lifetime access

Revisit any session anytime. Come back in 6 months when you onboard a VA or launch a new offer.

Included
Claude Claude Projects Claude Skills Claude Desktop Claude Design Claude Plugins Claude Chrome Extension ChatGPT NotebookLM Zapier Asana Canva AI Bolt.new Lovable Netlify Google Workspace Otter AI
Get Started Now

One fee. Four sessions. One working AI business.

On Demand · Instant Access

The 4-Day AI Intensive

Everything above — plus the bonus AI Basics Workshop. One flat investment. One payment.
$497 USD · one-time
  • 4 in-depth sessions with Dr. Des
  • Lifetime access — watch at your pace
  • Bonus: AI Basics Workshop included
  • Dr. Des's actual Claude Skill files
  • 4 real deliverables you build along the way
  • Built specifically for Public Health Entrepreneurs
Purchase On-Demand Access — $497 →
Instant access · Secure checkout

AI is changing every week. The longer you wait, the more behind you get.

Still deciding?

Everything you're about to ask.

I've barely used AI. Am I too behind? +
You're not behind. Session 1 is setup done right — connecting Claude to the tools you already use (Calendar, Gmail, Drive, Asana, Otter) and organizing your business into Project workspaces. Everyone lands on the same foundation. Complete beginners do great in this intensive. "Generic AI enthusiasts" often struggle more, because they have to unlearn habits.
I'm not a techy person. Will I keep up? +
Yes. You don't need to code, and you don't need to understand how AI "works" under the hood. You need to be able to type, click, and follow along on your laptop. Dr. Des is a public health entrepreneur, not an engineer. The whole curriculum is built around how a PHE actually uses AI in their business — not how a developer does.
Can I watch at my own pace? +
Absolutely. This is fully on demand — you get instant access to all four sessions the moment you purchase. Watch one session a day, binge them in a weekend, or spread them out over a few weeks. The content is yours forever. We recommend setting aside dedicated build time for each session so you actually implement as you go.
How is this different from the hundreds of AI courses online? +
Three things. One: it's built for public health entrepreneurs specifically — the examples, workflows, and tools are chosen for our businesses, not SaaS startups. Two: it's taught by a practitioner who runs her business on this exact stack, not a guru selling a course about selling courses. Three: every session ends with something built. You don't leave with notes. You leave with a working system. Plus, you get the bonus AI Basics Workshop that covers the foundations most courses skip entirely.
What tools do I need to have already? +
A laptop, Zoom, and free accounts on Claude, ChatGPT, Perplexity, Gemini, and NotebookLM. We'll walk you through setup at the start of Day 1. A Claude Pro subscription ($20/month) unlocks the full experience on Day 3 (Artifacts / Projects) but isn't strictly required to keep up. Asana free tier is fine.
Is $497 really everything? +
Yes. $497 one-time. No upsells. No "certification" fee. You get all 4 sessions, lifetime access, Dr. Des's skill files, and the bonus AI Basics Workshop — for one flat fee. That's the deal.
Does this work if I don't have a team yet? +
Absolutely. Session 4 is framed around team operations, but the NotebookLM knowledge base, Claude Plugins, and Zapier automations are as valuable for a solopreneur as they are for a 10-person nonprofit. You're building the infrastructure your future team will use when you hire.
Will I leave with actual finished things? +
Yes. That is the entire promise. A connected AI workspace with your real business loaded in and a Skills pipeline of digital employees (Session 1). A custom brand and voice guide with AI-generated branded assets (Session 2). A working prototype of your app or website (Session 3). A NotebookLM knowledge base, pre-built AI teams, and Zapier automations (Session 4). If you watch the sessions and do the work, you'll have four systems running inside your business.
Last thing

The question isn't whether AI will change your field.
It's whether you'll be the one leading with it.

AI is changing every single week. The longer you wait, the more behind you get. You can keep watching tutorials and saving PDFs — or you can build a business that runs on systems, creates consistent visibility, supports scalable income, and positions you as a leader in your space. Four sessions from now, you could still be figuring it out — or you could be running something real.

Get Instant Access — $497 →
On demand · Start today · Bonus AI Basics Workshop included
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