Enrollment Open · April 28 – May 10● 4-Day Live Intensive · May 11–14● Replay Access Included● 100% Money-Back Guarantee● Built For Public Health Entrepreneurs● Enrollment Open · April 28 – May 10● 4-Day Live Intensive · May 11–14● Replay Access Included● 100% Money-Back Guarantee● Built For Public Health Entrepreneurs●
Live Cohort · May 11–14, 2026

Stop experimenting with AI. Start running your public health business like a CEO.

You've watched the tutorials. You've opened ChatGPT. You've saved the PDFs. But your business still depends on you — not systems.

This 4-day intensive changes that. You'll build an AI-powered operating system across your weekly workflow, content and visibility, offers and tools, and team and operations — so your business runs with structure, consistency, and scale, not just effort.

Format
4 × 90-min live sessions
Dates
May 11–14, 2026
Where
Live on Zoom + Replays
Investment
$497 · one-time
Dr.Des
Taught live by Dr.Des Founder · The Public Health Club
Save My Seat → See the 4-day breakdown
Enrollment closes May 10 · 100% money-back guarantee
The Core Promise

Not ideas. Not notes.
A real system running your business by Day 4.

Enrollment closes in
Doors close Sunday, May 10, 2026 at 11:59pm ET.
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The real problem

You don't have an AI problem.
You have a business infrastructure problem.

You know AI matters. But right now your week is reactive, your content is inconsistent or exhausting, your expertise lives in your head instead of systems, and your business depends on your effort — not infrastructure. You're not behind. You're just missing the system that connects everything.

01

You are the system.

Every decision, every email, every detail runs through you. The business doesn't move unless you move it.

02

Your week runs on reaction.

Monday is whatever screamed loudest on Sunday. You keep meaning to plan like a CEO. You never do.

03

Content is inconsistent or exhausting.

One post takes an hour. AI content sounds like a robot. So you either sound fake or you ghost for two weeks.

04

Your expertise lives in your head.

Your VA asks the same questions every week. Your SOPs are half-written in three different Google Docs.

05

Your offers rely on your time.

Revenue only moves when you do. You want scalable assets, not another hour-for-dollar engagement.

06

Growth feels manual and slow.

You have a ChatGPT tab, a Claude tab, a Perplexity tab. None of them are connected to your actual business.

The Transformation

Four days. Four builds.
One system that changes how your business runs.

This isn't about learning AI. It's about becoming a systems-driven public health CEO.

Before

You are the system.

  • Your content is inconsistent or exhausting
  • Your offers rely on your time
  • Your workflow feels scattered
  • Growth feels manual and slow
After

Your business runs on infrastructure.

  • Your week runs on a CEO system you don't have to rethink
  • Your content is generated, refined, and scheduled
  • You've built a real tool, asset, or offer
  • Your operations run through structured workflows
Day 1 · Build

A CEO workflow running your week.

From reactive → structured leadership. AI-generated, time-blocked schedule. Tasks, emails, and priorities pulled into one repeatable CEO planning system.

Day 2 · Build

A content system creating your visibility.

From inconsistent → visible and positioned. One idea becomes a full content ecosystem — thought leadership, repurposing, AI trained on your voice (not generic output).

Day 3 · Build

A tool, app, or asset you own.

From service provider → builder. A calculator, dashboard, landing page, or client-facing asset. The foundation of a scalable offer — shipped live.

Day 4 · Build

An operational system your team can run.

From overwhelmed → system-supported. SOP knowledge base, automated workflows, AI tools your team (or future team) can actually use.

Read this first

Is this actually for you?

This intensive was built for public health entrepreneurs ready to move from manual effort to structured growth.

This is for you if —

  • You're a public health consultant, coach, founder, or leader building something of your own.
  • You've started using AI but know you're barely scratching the surface.
  • You want systems — not more tabs, tools, or tutorials.
  • You're ready to move from manual effort to structured growth.
  • You want your business to generate consistent visibility, opportunities, and income.
  • You have (or plan to have) a VA or small team, and you want them using AI the way you do.

This is not for you if —

  • You want passive learning or entertainment. This is a working session — you will build on every call.
  • You're looking for theory without implementation.
  • You aren't willing to open your laptop and build.
  • You don't have (or want) a business or offer.
  • You want a silver bullet. AI replaces busywork. It doesn't replace the work.
The curriculum · 4 live sessions · 90 min each

What we build, day by day.

Every session is 90 minutes, live on Zoom, with Dr. Des walking you through her exact workflows — the same ones running The Public Health Club and SHC today.

00
Bonus · Optional

AI Basics: Start Here

For anyone new to AI or coming from ChatGPT. Everyone walks into Day 1 on the same page.
  • Migrate files, instructions and history from ChatGPT to Claude
  • Understand what each tool is best at (Claude, ChatGPT, Perplexity, Gemini, NotebookLM)
  • Set up free accounts across the core stack
  • Your first Claude Project — and why this changes everything
  • Prompt structure that actually gets useful output
  • What NOT to waste your time on as a beginner
ClaudeChatGPTPerplexityGeminiNotebookLM
You leave with → Active accounts, your first Claude Project set up, and zero confusion about which tool to reach for.
01
Monday · May 11

CEO Systems & Weekly Reset

From reactive → structured leadership. Stop guessing what to do — start executing like a CEO.
  • Dr. Des's exact Sunday CEO reset, live, start to finish
  • Claude Project setup: your personal business brain
  • Pull tasks from Asana, events from Calendar, flagged emails from Gmail
  • Generate a time-blocked week with protected focus time
  • Export directly from Claude to Google Calendar
  • Scheduling rules that protect your time (M-Th 8–5, Fri 8–2)
  • The 12-Week Year integration, inside Claude
  • Build a CFO GPT for revenue forecasting & budget tracking
Claude ProjectsChatGPTGoogle CalendarCustom GPTs
You leave with → Claude Project configured, the CEO weekly reset skill installed, and a time-blocked schedule for this week — exported to your calendar before the session ends.
02
Tuesday · May 12

Marketing, Media & Content

From inconsistent → visible and positioned. Become known for your expertise — not just qualified for it.
  • Train Claude and ChatGPT on your actual voice, tone, and style
  • Write a "voice guide" that gets consistent output every time
  • The anatomy of a high-performing LinkedIn post for PHEs
  • The One-to-Many Framework: one idea → IG + LinkedIn + email + blog
  • Batch 30 days of content in a single afternoon
  • Opus Clip: turn a long Zoom or podcast into 10 short-form clips
  • Gemini for video and AI avatars (for the camera-shy)
  • DALL-E for on-brand stock images without a photo shoot
  • Outline → designed deck in under 30 minutes with Claude + Canva AI
  • Hand-off to Buffer / Later so your queue runs without you
ClaudeChatGPTOpus ClipGeminiCanva AIBuffer / Later
You leave with → A trained voice prompt in your Claude Project, a minimum of 5 ready-to-post pieces, and a scheduling workflow connected to your platform.
03
Wednesday · May 13

Tech Founder Mode

From service provider → builder. Shift from selling time to building assets you own.
  • Load Claude with your favorite books, courses and frameworks → coaching bot
  • Build your first real app with Claude Artifacts
  • Ideas built for PHEs: grant readiness assessment, rate calculator, impact dashboard, client intake tool, career quiz
  • Dr. Des builds a live tool from scratch, step by step
  • Share your tool: embed, link, or gift to clients
  • Graduate from Artifacts to Zapier, Softr, or Notion when ready
  • The PHE landing page structure that converts
  • AI-built website walkthrough — the exact workflow Dr. Des uses
  • CEO dashboards and data visualizations with AI
Claude ArtifactsZapierAI Website BuildersNotion / Softr
You leave with → A working tool, app, or dashboard built during the session — plus a website or landing page outline with AI-generated copy ready to publish.
04
Thursday · May 14

Team, Operations & Automation

From overwhelmed → system-supported. Your business stops relying on memory and starts running on systems.
  • Zoom → Claude → Asana: turn meetings into action items automatically
  • Task hygiene: owners, due dates, descriptions, team standards
  • The 15 operational issues that break PHE teams — and the AI fix for each
  • NotebookLM as your team brain: SOPs, onboarding, brand, client files
  • The Audio Overview feature: SOPs as podcast episodes your team will actually listen to
  • When to use a Custom GPT vs. a Claude Skill (with real examples)
  • Dr. Des's actual skills: newsletter, LinkedIn thought leadership, podcast show notes
  • Onboard your VA to AI without losing brand quality
  • Your team AI policy: what to share, what to protect, how to quality-check
AsanaClaude SkillsNotebookLMCustom GPTsZapier
You leave with → Asana and Claude connected, a live NotebookLM knowledge base, and at least one Custom GPT or Claude Skill built and ready to share with your team.
Ready to build?

That's the full curriculum.
Four days. One working system.

Live instruction, all templates, all Claude Skills, and replay access forever — for the price of a consulting hour.

Enroll for $497 →
Doors close May 10 · 100% money-back guarantee
Desiree Strickland, DrPH — Founder of The Public Health Club
Your instructor

Desiree Strickland, DrPH

Founder, The Public Health Club. Public health entrepreneur.

Dr. Des doesn't just teach AI. She runs her entire business on it. The Public Health Club, SHC, her speaking calendar, her content, her team workflows — all powered by the exact stack she'll walk you through across the four days.

She built her workshop registration page with AI. Her newsletter goes out with a Claude Skill. Her Asana gets tasks from Zoom meetings she never has to transcribe. This is not theory she read in a book. It's the thing running her business right now — and she's going to show you every click.

DrPH
Doctorate · Public Health
The PHC
Founder · Membership Community
SHC
Consulting Firm · Founder

You're not getting a generic AI coach. You're getting a PHE who built her business with this stack and is handing you the playbook, click by click.

Everything included

One enrollment.
The whole system.

01 · Live

4 × 90-min live sessions

Small-group Zoom intensive with Dr. Des. Q&A woven throughout. No passive video courses.

Value · $1,200
02 · Bonus

AI Basics "Start Here" pre-session

Optional warm-up so everyone walks into Day 1 with the same foundation. Skip it if you're ready.

Value · $197
03 · Replays

Full replay access

Every session recorded. Rewatch any build, any week. Come back in 6 months when you onboard a VA.

Value · $297
04 · Templates

Dr. Des's actual skill files

Her real Weekly Reset skill, voice training prompt, and team AI templates. Installed, not described.

Value · $497
05 · Deliverables

Four shipped systems

CEO reset · Content machine · Custom app · Team AI. All built during the live sessions.

Priceless
06 · Cohort

The 2026 PHE cohort

Build alongside other public health founders. Because building in public is how you actually finish.

Included
Claude Claude Projects Claude Artifacts Claude Skills ChatGPT Custom GPTs Perplexity Gemini NotebookLM Zapier Asana Opus Clip Canva AI Google Calendar Gmail Buffer / Later Notion / Softr
100%
Guarantee
The show-up-and-implement guarantee

Do the work for the first two days. If it's not what we promised, you get every dollar back.

Show up live for Days 1 and 2 in full. Actively implement the strategies during the build sessions. If by the end of Day 3 you aren't fully satisfied, email us before the end of Day 3 of the intensive and we'll refund your $497. No forms. No friction. No hard feelings.

Fine print — To qualify for the 100% money-back guarantee, you must (1) attend Days 1 and 2 live and in full, (2) actively implement the strategies taught during the build sessions, and (3) email [email protected] requesting a refund no later than 11:59pm ET on the final day of the intensive (end of Day 3, May 13, 2026). Refund requests received after this window cannot be honored.

Enrollment

One fee. Four days. One working AI business.

2026 Cohort · Enrolling

The 4-Day AI Intensive

Everything above. One flat investment. One payment.
$497 USD · one-time
  • 4 × 90-min live sessions with Dr. Des
  • AI Basics "Start Here" bonus session
  • Full replay access — forever
  • Dr. Des's actual Claude Skill files
  • 4 real deliverables built live with you
  • The 2026 PHE cohort community
  • 100% money-back guarantee
  • Built specifically for Public Health Entrepreneurs
Save My Seat — Enroll for $497 →
Enrollment closes Sunday, May 10, 2026 · 100% money-back guarantee · Secure checkout

Seats are capped to keep the cohort intimate.

Still deciding?

Everything you're about to ask.

I've barely used AI. Am I too behind? +
No — and this is exactly why we include the bonus "AI Basics: Start Here" session before Day 1. It covers migrating from ChatGPT to Claude, what each tool is best at, and setting up your first Claude Project. By Monday morning, you will be ready. Complete beginners do great in this intensive. "Generic AI enthusiasts" often struggle more, because they have to unlearn habits.
I'm not a techy person. Will I keep up? +
Yes. You don't need to code, and you don't need to understand how AI "works" under the hood. You need to be able to type, click, and follow along on your laptop. Dr. Des is a public health entrepreneur, not an engineer. The whole curriculum is built around how a PHE actually uses AI in their business — not how a developer does.
What if I can't make a live session? +
Every session is recorded and you get full replay access — forever. Live attendance is strongly recommended because the Q&A and build time is where transformation happens, but life happens. Miss one, watch it that night, rebuild on the replay.
How is this different from the hundreds of AI courses online? +
Three things. One: it's built for public health entrepreneurs specifically — the examples, workflows, and tools are chosen for our businesses, not SaaS startups. Two: it's taught by a practitioner who runs her business on this exact stack, not a guru selling a course about selling courses. Three: every session ends with something built. You don't leave with notes. You leave with a working system.
What tools do I need to have already? +
A laptop, Zoom, and free accounts on Claude, ChatGPT, Perplexity, Gemini, and NotebookLM. We'll walk you through setup in the Bonus session. A Claude Pro subscription ($20/month) unlocks the full experience on Day 3 (Artifacts / Projects) but isn't strictly required to keep up. Asana free tier is fine.
Is $497 really everything? +
Yes. $497 one-time. No upsells mid-intensive. No "certification" fee. You get all 4 live sessions, the bonus Start Here session, full replays, Dr. Des's skill files, and the cohort — for one flat fee. That's the deal.
Does this work if I don't have a team yet? +
Absolutely. Day 4 is framed around team operations, but the NotebookLM knowledge base, Custom GPTs, and Claude Skills are as valuable for a solopreneur as they are for a 10-person nonprofit. You're building the infrastructure your future team will use when you hire.
What's the refund policy? +
To qualify for the 100% money-back guarantee you must (1) attend Days 1 and 2 live and in full, (2) actively implement the strategies during the build sessions, and (3) email [email protected] requesting a refund by the end of Day 3 of the intensive (11:59pm ET, May 13, 2026). If you do all three and you're still not fully satisfied, we'll refund 100% — no forms, no friction. Refund requests received after Day 3 cannot be honored.
Will I leave with actual finished things? +
Yes. That is the entire promise. A time-blocked week in your calendar (Day 1). A trained voice prompt and a week of posts queued (Day 2). A working app or landing page (Day 3). A knowledge base and a Custom GPT or Claude Skill (Day 4). If you show up and do the work, you leave with four systems running inside your business.
Last thing

The question isn't whether AI will change your field.
It's whether you'll be the one leading with it.

You can keep learning tools. Or you can build a business that runs on systems, creates consistent visibility, supports scalable income, and positions you as a leader in your space. Four days from now, you could still be figuring it out — or you could be running something real.

Enroll for $497 →
Doors close May 10 · Intensive runs May 11–14 · Replays forever
Tweaks
3 theme variations · live